So so so so thrilled with this absolutely beautiful shade! This is the first one of these cream eyeshadows that doesn't have any shimmer yet it is still as wonderful! I have been using this everyday since I purchased it; I apply it with a flat eyeshadow brush at an angle to the outer corner of the lid, then take my Mac 217 and blend inwards. It works like magic and I adore the effect. I also use it with the same flat brush to run under the eye if I'm wanting a bit more definition. This is my favourite beauty product of 2013 so far! I don't think I can gush about this much more - just go out and buy it!