I knew I just HAD to get this particular shade of the Rimmel Apocalips. It is a really vibrant pink/red shade with some burnt orange undertones and also has a ton of pigmentation - just like all the others from the range. This is a very bold liquid lipstick and I will wear it on the days I'm feeling a bit more confident. This is defiantly one to be worn in the evening time for a more daring, sexy makeup look. J'adore.